When WordPress starts carrying real business logic, you need a developer who understands code, content, hosting, performance and how clients actually use the admin.
WordPress Without The Fragility
Derek builds and repairs WordPress sites with a full-stack mindset: PHP, JavaScript, SQL, APIs, hosting, deployment, security and editorial usability all matter.
- Custom themes
Lean, brand-specific themes that load quickly and avoid fighting a bloated builder. - Plugin and API work
Extend WordPress, connect CRMs, booking systems, payment tools and external platforms. - WooCommerce
Checkout cleanup, product structures, payment flows, subscriptions and operational improvements. - Rescue work
Debug slow, broken, hacked, overbuilt or abandoned WordPress sites.
Why Direct Matters
You talk to the person solving the problem. That makes technical trade-offs clearer, estimates sharper and the final result easier to maintain.